Deal Asan

Pakistan's Largest Online Real Estate Portal

Connecting Buyers with Sellers within & outside the country. A high-impact digital transformation that revolutionized the Pakistani real estate market with a mobile-first, scalable platform.

Overview

About Deal Asan

Deal Asan is Pakistan's Largest Online Real Estate Portal, connecting buyers with sellers both within and outside the country. The platform was the brainchild of two British Pakistani entrepreneur brothers, Zeeshan Ali Khan and Imran Ali Khan, whose mission was to make Pakistani real estate accessible and convenient for everyone.

Together, they led Deal Asan from a small startup to the premier real estate entity of Pakistan. Deal Asan started its first funding round in 2012, which constituted several angel investors and substantial investment from venture capital firms. A further two rounds of major investment were closed in late 2015 and early 2016, bringing in a total of $29 million.

Engineering Services Delivered

Custom Software Development Staff Augmentation Ui Ux Design Strategic It Consulting Digital Marketing

Business

Opportunity

Pakistan's real estate market, one of the largest economic sectors in the country, lacked a unified, transparent, and technology-driven platform for property transactions. Buyers, sellers, and agents relied heavily on word-of-mouth, newspaper listings, and fragmented local broker networks. This created significant friction and inefficiency across every stage of the property journey.

Core Market Gaps Identified:

• No centralized digital portal aggregating property listings for homes, plots and commercial spaces across Pakistani cities.

• Real estate agents and estate agencies had no reliable digital channel to showcase inventory or connect with buyers remotely.

• Pakistani diaspora abroad (particularly in the UK) had no safe, verifiable platform to invest in or rent property back home.

• Buyers lacked objective data on area prices, property conditions, and reputable agents — leading to fraud and uninformed decisions.

• The market had over 1,500+ active properties across multiple cities with no single point of discovery for buyers.

Preesoft Engineering Systems identified this gap as a high-impact digital transformation opportunity and partnered with Deal Asan to build a mobile-first, scalable real estate platform designed for the realities of the Pakistani market including Urdu language support, local area taxonomies (societies, phases, blocks) and agent-centric workflows.

Business

Approach

Preesoft adopted an agile, discovery-first methodology to design and deliver the Deal Asan mobile application. The team conducted deep stakeholder discovery sessions with the Deal Asan founders to understand the existing business processes, user pain points, and the technical landscape. The approach was centered on three strategic pillars:

01 Discovery & Research

Collaborative sessions with founders to map existing workflows, identify bottlenecks, and define the MVP feature set for agents and property seekers.

02 Agile Development

Iterative sprint cycles incorporating real-time client feedback. The Preesoft team held collaborative sessions with the Deal Asan team throughout the discovery phase.

03 User-Centred Design

Responsive design principles ensuring cross-platform consistency. Urdu language onboarding and locale-aware UI built for Pakistan's diverse user base.

The team ensured that the digital transformation was impactful and aligned to business goals not just a technology overlay. Clear success metrics were defined upfront, including listing volume, agent onboarding rate, and buyer engagement time-on-app.

Business

Problem

No centralized digital portal for Pakistani real estate buyers and agents relied on fragmented paper-based and word-of-mouth channels.

Agents lacked a professional digital identity and had no tools to manage their property inventory or track buyer interest.

Buyers could not shortlist or revisit properties they were interested in, leading to lost leads and poor buyer retention.

No structured location data property addresses were informal, making search and filtering inaccurate.

Slow, manual communication between buyers and agents caused delays and lost opportunities.

Diaspora buyers (Pakistani nationals abroad) had no trusted way to engage in property transactions remotely.

Notifications about new listings and buyer inquiries were missed, reducing conversion rates.

No feedback mechanism platform quality could not be monitored or improved based on user experiences.

Business

Solution

A unified mobile platform listing Homes, Plots, and Commercial properties across multiple cities, searchable by Purpose, Type, Category, City and Society.

Full estate agent registration with profile (Estate Name), Property Management dashboard for Sell & Rent listings, and in-app messaging with buyers.

Favourites module with heart icon saving, accessible from the bottom navigation bar, giving buyers a personal shortlist to revisit at any time.

A granular location taxonomy: City Society (hundreds of housing schemes) Block/Phase, with searchable modal dropdowns and pre-loaded data.

Real-time in-app Inbox with search functionality enabling direct, documented buyer-to-agent conversations per property listing.

A fully digital, mobile-first platform accessible globally, with detailed property info, photo/video uploads, and transparent agent profiles.

Push notification system integrated with Firebase, alerting agents and buyers of new matches, messages, and platform updates in real-time.

In-app Feedback & Reviews module allowing users to submit structured ratings and comments, supporting continuous quality improvement.

Business

Impact

The successful deployment of Deal Asan's mobile platform delivered measurable results across agent productivity, buyer experience, and marketplace scalability. Key impact areas are summarized below:

Automation: Increased automation in property listing and management reduced manual effort and errors, freeing agents to focus on closings.

Transparency: Transparent, role-based dashboards for admins and agents improved visibility and accountability across the agent workforce.

Compliance: The in-app payroll-style management system eliminated tracking issues and ensured worker certifications remained in compliance.

Cost Efficiency: Significant reduction in manual administrative work contributed to cost savings and improved operational margins.

Diaspora Reach: The platform's reach extended to the Pakistani diaspora, enabling non-resident Pakistanis to buy, sell and rent property digitally with confidence.

Market Position: With 1,500+ properties listed and multiple cities covered, Deal Asan became the most scalable and presentation-ready real estate portal in Pakistan.